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Why an Ecosystem is Crucial for the Survival of the Channel Partner

Any company today is consuming IT on a recurring revenue basis. All solutions are delivered on recurring revenue bases. That means partners that have relationships with end users have immense opportunity to sell them various technologies on an ongoing basis. You can sell your customers a network, and stay with them to sell a host…

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With the Proliferation of Ransomware, Is Bitcoin Your Only Option?

Do you have a bitcoin wallet? That’s not a question that was posed very often a few years back, but it’s becoming common lately as ransomware attacks have grown more prevalent. The question you may be asking yourself today is, “why should I pay a ransom?” The reason most companies end up paying a ransom…

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Talking Unified Communications Trends with Star2Star

Despite the proliferation of unified communications (UC) technologies — and the partners selling them — we continue to see some partners slow to adopt UC. Why? And what are some trends in UC that partners should watch out for as technologies like SD-WAN advance? We asked these questions, and more, of Colin Johnston, Executive Vice President…

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Effortless on the Benefits of Staying Niche

Effortless, a technology and network security provider and one of MicroCorp’s provider partners, has made a name for itself in the medical, legal, and construction markets. Over the years, it has found success by staying niche. I caught up with Ben Gayheart, founder of Effortless, to talk more about why and how the company stays…

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When Presenting a Move to the Cloud, Provide a Balanced Case

You’ve determined that a move to the cloud is in your company’s best interests, but now you have to sell it to the decision-makers. You may be tempted to start your presentation off right away by discussing the expected benefits from housing your solutions in the cloud, like flexibility, agility, performance, cost savings, and scalability….

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