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Channel Partner Marketing: Who Are You Targeting?

Powerful channel partner marketing begins with a clear understanding of who you’re targeting. You want to identify your ideal buyer personas, so you can more easily attract and capture those types of people as leads and customers. To help illustrate this point, let’s look at an example. Who done it? A crime has been committed,…

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Improve Your Channel Partner Sales with Digital Transformation

Improving channel partner sales is MicroCorp’s focus, and digital transformation can actually boost opportunities for partners. This process of moving from a hardware-focus to more of a software-focus is bringing with it some great new opportunities to make sales. How Can I Use Digital Transformation to Drive Sales? Since there are several facets involved in…

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When Do Your Customers Need SD-WAN?

We all know there are plenty of benefits to software-defined wide area networking (SD-WAN), but not everybody has caught on to that point yet. Maybe some are making do with their current WAN setup, or others aren’t even hooked into a WAN at all. That means opportunity, and there are ways to tell when a…

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Channel Partner Marketing: Your One-stop Resource

Channel Partner marketing is often a big source of stress for telecom agents, VARs, and MSPs alike. You’re a salesperson and a business owner, so you want your time to be focused on what you do best. At the same time, you’ve probably noticed how the sales process has changed over the last few years….

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Infographic: Make the Most of Your Partner Ecosystem

There’s a great deal of value in having a strong partner ecosystem. But how do you make the most of yours? From attending events to making stronger individual connections, there are a few steps you can take toward building a better partner ecosystem.

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