Are Your Competitors Eating Your Lunch in Digital Transformation?

An examination of opportunities in digital transformation.Digital transformation offers a dazzling opportunity for telecom agents because it represents a change in the way businesses do business – from depending on local, in-house operations to moving to automation and digital, cloud-based systems. Naturally, businesses can’t make a digital transformation happen without the right tools, and that’s where partners come in.

How Telecom Agents Can Help Businesses Make the Digital Transformation Leap

The smart partner can make hay while the digital transformation sun shines by keeping a few basic precepts in mind.

Bridge the gap. A digital transformation depends on one big point: the connection between digital technology and cultural change. Digital transformation can cover a wide range of topics; remember that it’s about automation and taking advantage of digital options. Whether it’s turning more to social media for marketing, putting analytics to work more extensively, automating processes, or just using online communications methods like video conferencing more, all of these are part of digital transformation efforts. Helping businesses understand this – and how certain solutions can help – is a great step forward to making sales and underscoring your presence as a “trusted expert.”

Spurring to action. Digital transformation can be a complete transformation or a partial one and can be done in stages. With so many options, your presence can be exactly what’s needed to break ties, tip fence sitters to the right side, and help make this process a lot more proactive. That’s what it needs to be to have the best results—even the phrase “digital transformation” implies action—and the more you can help, the better.

One of the biggest obstacles your customers will face when considering a digital transformation is where to begin. This is where your opportunity lies to not only spur to action but to make a plan and stay alongside your customer to build trust, offer expertise, and help them achieve their goals through digital transformation.

Focus on specifics. A digital transformation can sound entirely too broad to interest some businesses. So instead, focus on key points to drive interest. Look to fix current problems the business might be seeing. Is foot traffic at store locations down? Digital transformation can offer new ways to get traffic back in stores. Are sales down? Are referrals down? Are policies and procedures that used to be foolproof no longer delivering? These are all points digital transformation can address.

One of the most important points your customers can understand about digital transformation is that it’s not just about introducing automation and digitizing some tools. It’s about changing the way a business runs.

How to Get Help Addressing the Digital Transformation Move

Want to be the go-to expert for your customers’ digital transformation needs? Equip yourself with the knowledge and solutions by getting in touch with us at MicroCorp. Our unique relationships, simplified approach to helping your customers go digital, and overall support give you an edge. Just reach out to us to help make digital transformation happen for your own clients.

About The Author

Phil Keenan

President
Phil has over 30 years of experience in telecom and unified communications. With his deep experience building innovative channels to market, Phil directs strategy to deliver high value, partnerships and solutions.

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