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A Huge New Opportunity for Channel Partners in the Internet of Things

The emergence of the internet of things (IoT) has caused both disruption and excitement in the channel in recent years. Concerns around security have bubbled up right alongside anticipation for what the world of internet-connected devices will bring to the enterprise. Mobility opportunities aside, the internet of things means bigger sales for channel partners because…

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Four Ways You Can Improve Your Ability to Sell UCaaS

There’s little doubt that the unified communications as a service (UCaaS) market is swelling. An Infonetics report suggests the market will hit $88 billion by the end of this year. That’s a lot of room for opportunity, but how can partners get their hands in the pot? A few tips should help pave the way…

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Sell to Your Customers Forever with Recurring Revenue Strategies

One of the greatest advances in sales is the concept of subscription selling. While this was huge for publications, only recently has it been applied to other markets. From snacks to toiletries and beyond, the notion of getting a customer to pay monthly for a recurring shipment of goods is catching on, effectively allowing businesses…

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How Agents and Partners Can Leverage the Rise of UCaaS in the Enterprise

By Ryan Harrelson, VP of Engineering at Light Networks Unified Communications (UC) is a service that grants users the ability to work with each other across any platform from anywhere. It eliminates obstacles in productivity, making it easy for enterprises of any size to enjoy frictionless interactions regardless of location. Perhaps that’s why, here at…

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Spotlight on Nextiva: ‘Change Your Ability to Communicate with Your Customers’

Here at MicroCorp, we like to stay in touch with our partners. We also like to make sure that they get the spotlight every once in a while. That’s why I sat down with Ira Feuerstein, Channel Chief of Nextiva, to get his perspective on what Nextiva is bringing to market, where he sees the channel headed,…

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Channel Partner Marketing: Who Are You Targeting?

Powerful channel partner marketing begins with a clear understanding of who you’re targeting. You want to identify your ideal buyer personas, so you can more easily attract and capture those types of people as leads and customers. To help illustrate this point, let’s look at an example. Who done it? A crime has been committed,…

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Improve Your Channel Partner Sales with Digital Transformation

Improving channel partner sales is MicroCorp’s focus, and digital transformation can actually boost opportunities for partners. This process of moving from a hardware-focus to more of a software-focus is bringing with it some great new opportunities to make sales. How Can I Use Digital Transformation to Drive Sales? Since there are several facets involved in…

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Channel Partner Marketing: Your One-stop Resource

Channel Partner marketing is often a big source of stress for telecom agents, VARs, and MSPs alike. You’re a salesperson and a business owner, so you want your time to be focused on what you do best. At the same time, you’ve probably noticed how the sales process has changed over the last few years….

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Infographic: Make the Most of Your Partner Ecosystem

There’s a great deal of value in having a strong partner ecosystem. But how do you make the most of yours? From attending events to making stronger individual connections, there are a few steps you can take toward building a better partner ecosystem.

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How to Build the WAN that Can Take on Tomorrow

Building a wide-area network (WAN) isn’t as easy as plugging in a few cables and routers. It’s a safe bet that someone’s asked you about what to consider when building a WAN by now, because you’ve been working hard to establish yourself as an expert. So when your customers start asking you about a WAN,…

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How a Partner Ecosystem Can Move Your Digital Transformation Goals

Digital transformation is one of the greatest goals of many companies today, and though its ultimate form may look different, it’s still one of the biggest single-direction pushes around. Thus, companies are putting a lot of resources and investment behind such development. What if, however, there were a way to achieve digital transformation without the…

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Internal Networks: The Right Foundation for Digital Transformation

No one puts up a building without first considering its foundation. Whether it’s a concrete slab, reinforced concrete over a basement, or even just a level patch of ground, what you build a building on is just as important as what you do it with. While plenty of businesses these days are considering digital transformation…

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Get Inside UPT: A Day by Day Account

Have you ever wondered what Ultimate Partner Training is really like? Two MicroCorp Strategic Partner Managers — David Burgeson and Monica Lester — journaled their experiences during UPT last year to give you a taste. Read their real-time, day-by-day accounts to get a feel for what’s in store this year for partners! Day One: David: We kicked off…

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Channel Partners: Learning Leads to Selling

Every sales rep has a go-to tool to help make sales. Maybe it’s an emotional pitch. Maybe it’s a close relationship or spending time building trust. These are useful enough, but there’s one tool that’s often overlooked, but never should be. It’s ongoing learning, and every sales rep and channel partner out there should know…

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Why an Ecosystem is Crucial for the Survival of the Channel Partner

Any company today is consuming IT on a recurring revenue basis. All solutions are delivered on recurring revenue bases. That means partners that have relationships with end users have immense opportunity to sell them various technologies on an ongoing basis. You can sell your customers a network, and stay with them to sell a host…

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Effortless on the Benefits of Staying Niche

Effortless, a technology and network security provider and one of MicroCorp’s provider partners, has made a name for itself in the medical, legal, and construction markets. Over the years, it has found success by staying niche. I caught up with Ben Gayheart, founder of Effortless, to talk more about why and how the company stays…

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Infographic: Don’t Go at it Alone: Six Reasons You Need a Master Agent

Selling telecom and cloud services in today’s business environment may, on the surface, seem straightforward. But with the many moving parts involved in selling these services — from commissions to provider relationships and beyond — working with a master agent makes selling and supporting these services much simpler.

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As the Channel Shifts, We Grow

In the wake of the CenturyLink/Level 3 acquisition, MicroCorp is uniquely positioned to succeed as no other master agent can. The number of significant mergers and acquisitions that have dominated Channel news over the last year have some partners wondering what the future brings. Here at MicroCorp, we are working closely with the impacted providers,…

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