Knowledge is power in most any sales environment you care to name. Knowing about the product or service, how it relates to the market, and what objections might come into play are all vital to producing sales. Digital transformation is no different, and knowing the right things about this market could mean the difference between a successful sales force and a flock of professional visitors.
What Should I Know About Digital Transformation?
Digital transformation is a complex concept, but one with several critical elements to keep in mind.
One size fits one, usually. Digital transformation, the process of bringing digital technology into all areas of any one business, has a common definition, but an uncommon execution. While some firms will have similar experiences, there will generally be differences in every installation.
This is a survival issue. A business that’s been engaging in digital transformation over the long term is perhaps more accurately engaging in “evolution.” A “transformation” is commonly a more sudden process requiring faster action.
Customers expect it. Customer expectations have only increased in recent years, and many of those expectations revolve around digital offerings. From chat functions to mobile payments to social media operations and beyond, customers are increasingly demanding digital connections to their businesses of choice.
What Objections are Likely to Come up about Digital Transformation?
It’s expensive. A digital transformation in the truest sense can have some sticker shock to come with it, depending on what technologies need upgrades or implementation. Address that by pointing out what the competition’s doing, and what customers expect. It could cost more in the long run to save money today.
The culture will resist. Digital transformation can be a problem if the corporate culture hasn’t evolved with it. Employees and executives alike can resist new ways of doing things, either by questioning the amount of work it will generate or the level of difficulty it will add to current operations. Cultural evolution commonly takes more concerted effort, but the objection of culture can be addressed by pointing to the bottom line, or by offering training programs to help bring the new users up to speed.
How Do I Build the Best Sales Effort around Digital Transformation?
Knowing about digital transformation — and the likely objections to follow — is a great start. Now you need the right products and services to sell in that vein, and to get there, turn to us at MicroCorp. We’re a master agent with over 30 years’ experience, and we’re well-positioned to help you address the rapidly-changing demands of technology fields. Digital transformation is no exception, and getting in touch with us is the first step toward preparing you to succeed in this growing market.