In the News

Alliance Partners Updates Website

June 16, 2015

PRESS RELEASE — Richmond, VA — June 15, 2015 —The Alliance Partners, the channel partner industry collective that brings together agents, VARs, managed service providers, IT consultants and cloud specialists, has debuted a fresh look and content for its Website, geared to more accurately reflect the Alliance’s unique role in the evolving channel landscape.

The Alliance, as a consortium, is dedicated to providing real-world business benefits to its members, providers and clients by leveraging the power of its collective strengths. These include the ability to carry out combined contract negotiations, efficient supplier and customer relationship management, and an unparalleled body of industry knowledge.

The organization’s new digital home, available at, reflects the group’s distinctive mission to support long-term business goals across the ecosystem, by offering information and guidance via individual, tailored sections for prospective members, carriers and vendors, and customers.

The site offers a deep-dive into what the Alliance brings to the table for each set of stakeholders, including testimonials, a rundown of benefits, and full member and provider listings. It also offers information on the Member-to- Member Commerce program, which allows members to use direct supplier contracts that another participating member may hold—resulting in access to 350 different supplier choices.

“The Alliance is committed to helping its members build better, more profitable channel businesses, and to bringing great value to its providers by offering an unprecedented level of distribution scale and volume, market education resources and more,” said Alliance CEO Bill Power. “And for clients, Alliance members can create customized communications recommendations, order all services and then streamline their deployment. Because of its combined scale, Alliance clients enjoy escalated privileges, deep discounts and dedicated support.”

He added, “These are all incredibly unique differentiators, and they make a real market impact. The Alliance is an industry trendsetter, and I could not be more excited about going live with our new digital home.”

About the Alliance

Since 1997, the Alliance (, originally the Agent Alliance, has been a powerful voice for the channel. This diverse industry consortium of shareholders represents all industry sectors, from traditional communications to IT, cloud, storage and virtualization, mobility and converged IP services.

The Alliance is dedicated to fostering best business practices nationwide for the channel ecosystem. It is an important forum for education, collaboration and information-sharing, aimed at helping channel partners evolve their practices to remain competitive. The Alliance is able to leverage the unique and diverse expertise of its formidable member roster to put knowledge into practice in highly pragmatic ways to create an environment of continuous growth and improvement, which benefits partners, suppliers and clients alike.

NOTE: MicroCorp is a proud member of the Alliance.


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